How Data Powers Modern Growth

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Part 2 Acquaint yourself with the various parts of the Google Analytics user interface, including how to search, handle your account, gain access to assistance content, discover your reports, and customize your reports.

Google Analytics is a freemium analytic tool that offers an in-depth statistics of the web traffic. It is used by more than 60% of site owners.

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It generally generates reports on Audience Analysis Acquisition Analysis Behavior Analysis Conversion Analysis Let us discuss every one of them in detail. As the name recommends, audience analysis offers you a summary of the audience who visit your site along with their session history, page-views, bounce rate, etc. You can trace the new in addition to the returning users along with their geographical places.

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The affinity reach and market segmentation under Interests. Language and location under Geo. New and returning visitors, their frequency, and engagement under Behavior. Internet browsers, Operating systems, and network of your audience in Technology. Mobile phone info under Mobile. Custom-made variable report under Custom. This report shows the activity by custom-made modules that you developed to catch the choices.

Benchmarking enables you to compare your metrics with other related industries. So, you can outline what you require to sustain in order to overtake the market. Flow of user activity under Users flow to see the path they took on your website. Acquisition means to obtain. Acquisition analysis is performed to learn the sources from where your web traffic originates.

Trace traffic from AdWords (paid search). See traffic from search engines. Here, you can see Queries, set off landing pages, and geographical summary. Track social media traffic. It assists you to determine networks where your users are engaged. You can see recommendations from where your traffic stems. You can also have a view of your center activity, bookmarking sites follow-up, and so on.

It helps you determine the effect of social media on your website. See which plug-ins offered you traffic. Have an appearance at all the campaigns you built throughout your website with in-depth data of paid/organic keywords and the expense incurred on it. Behavior analysis keeps track of users activities on a website.

You can see the detailed interaction of information throughout all pages or in segments like content drill-down, landing pages, and exit pages. Content drill-down is breaking up of information into sub-folders. Landing page is the page where the user lands, and exit page is where the user exits your website.

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Even more, you can measure page timings, user timings, and get speed recommendation. Site Search It offers you a complete photo of how the users search throughout your website, what they usually look for, and how they show up at a specific landing page.

Events Occasions are visitors actions with content, which can be traced separately. Example downloads, register, log-in, etc. Conversion is an objective conclusion or a deal by a user on your site. For instance, download, checkout, purchase, etc. To track conversions in analytics, you need to define a goal and set a URL that is traceable.

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Each time a goal is accomplished, a conversion is added to your information. Ecommerce You can set ecommerce tracking to know what the users buy from your website.

Multi-channel funnels Multi-channel funnels or MCF reports the source of conversion; what roles the site plays, referrals function in that conversion; and what all slabs did when users go through landing page to conversion. A user searched for a question on Google search page, he visited the website, however did not transform.

Attribution Attribution modeling credits sales and conversions to touch points in conversion tracking. Suppose a person visited your website through AdWords ad and made no purchase.